Web projects ideas
You have a web site but you're not sure what to do with it. You have some static pages that tell a little about the business. Some photos of the employees or store locations or a map on how to get there. The problem is there is no good reason for a Internet customer to come back to your site. But why do you care if they come back to your site? Once they know where your business is, they will just come there, right? Wrong!
A good businessperson knows you need to continue to market to your current customers, all the time, for their valuable repeat business! Your web site is the perfect tool to cater to these valuable customers. Here are some suggestions on how to bring those customers back to your site.
- Listing time sensitive sales on products and services, changing this on a REGULAR basis.
- Printable coupons (that are different than those offered in mailings, newspapers, etc) for products and services that are time sensitive, changed on a REGULAR basis.
- A calendar with listings for events and or sales involving your business that is consistently kept up to date. (Example at www.yourhendrickscounty.com under the Events section)
- If you put out a newsletter or flyer on a regular basis, this can easily be posted on your site as they are released to keep the site up to date with business news and allow new visitors to browse back to see past events and news.
- Provide an interactive area such as a comment posting area, a bulletin board, or the latest web trend, a blog. (Example at www.lphc.org under the Political Forum).
A couple of notes on these ideas:
- It is important to update items on a REGULAR basis as nothing turns off repeat visitors more then a static site with outdated items listed.
- The interactive areas require the use of scripting applications. We currently use free cgi or java scripts offered by various programmers in return for endorsements of their services. Although we do not write scripts, almost anything you would like to add to your site can be purchased for very reasonable prices (or even for free with endorsements). If you have any ideas you would like to pursue for adding interactivity to your site, send us a note and we will research and give you free estimates on what these costs would be.
These are just some examples of how to keep your site fresh, and encourage repeat visits by your loyal customers. Contact us for more details on these items and any other ideas you can think of. We will give you estimates on what your costs might be to setup and maintain to keep your site fresh and encourage your repeat customers.